[PRELIMINARY OPEN MEETING]
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I NOW DECLARE THE PLANO CITY COUNCIL CONVENED IN OPEN SESSION THAT ALL COUNCIL MEMBERS ARE PRESENT.
THE COUNCIL WILL NOW RECESS INTO EXECUTIVE SESSION AND TRAINING ROOM A TO HOLD A CLOSED EXECUTIVE MEETING PURSUANT TO THE PROVISIONS OF VERNON'S TEXAS CODES ANNOTATED GOVERNMENT CODE, CHAPTER 551, THE OPEN MEETINGS ACT, IN ACCORDANCE WITH THE AUTHORITY CONTAINED IN SECTION 551.071 TO CONSULT WITH THE ATTORNEY TO RECEIVE LEGAL ADVICE AND DISCUSS LITIGATION.
THANK YOU. I NOW DECLARE THE PLANO CITY COUNCIL PRELIMINARY OPEN MEETING IS RECONVENED IN OPEN SESSION THAT ALL COUNCIL MEMBERS ARE PRESENT.
OUR NEXT ITEM IS ITEM 2. TOURISM MASTER PLAN PRESENTATION.
MICHAEL TALLEY. GOOD EVENING. AND MARK THOMPSON.
MARK, GOOD TO SEE YOU. GOOD EVENING, MAYOR, COUNCIL.
MICHAEL TALLEY, DIRECTOR OF ECONOMIC DEVELOPMENT. AT THIS TIME, I'D LIKE TO INVITE MARK THOMPSON FROM VISIT PLANO UP TO INTRODUCE OUR SPEAKER ON THE TOURISM MASTER PLAN, MARK. THANK YOU THANK YOU. IT'S BEEN A WHILE SINCE I'VE BEEN IN FRONT OF YOU GUYS, SO THANK YOU VERY MUCH FOR GIVING ME JUST A MINUTE.
AS SOME OF YOU KNOW, DURING THE PAST YEAR, WE HAVE BEEN WORKING ON A STRATEGIC PLAN FOR VISIT PLANO.
AND WE PARTNERED WITH THE EXCUSE ME, CSL INTERNATIONAL, AND WE'VE ASKED PETER, EXCUSE ME, WE ASKED RICHARD MILLER TO COME AND JOIN US TODAY FROM CSL.
HE WAS THE LEAD CONSULTANT ON PUTTING THIS PROJECT TOGETHER, AND HE WANTS TO GIVE YOU A HIGH LEVEL LOOK AT THE PROJECT AND KIND OF LOOK AT SOME OF THE THINGS THAT THEY'RE RECOMMENDING AND WHAT CAME OUT OF THIS.
SO I'LL TURN IT OVER TO PETER. GREAT. THANK YOU AND GOOD EVENING. I'D LIKE TO THANK YOU FOR THE OPPORTUNITY TO PRESENT OUR WORK TO YOU TODAY.
THE FIRST SLIDE. THERE WE GO. PLANO'S POSITION AS A COMPETITIVE, COMPETITIVE, HIGH QUALITY DESTINATION WITHIN NORTH DALLAS AND NORTH TEXAS AND BEYOND. THIS STRATEGY IS GROUNDED IN RESEARCH, STAKEHOLDER INPUT, AND A CLEAR UNDERSTANDING OF WHERE TOURISM CAN SUPPORT BROADER ECONOMIC AND COMMUNITY GOALS.
THE. AT ITS CORE, THIS INITIATIVE IS ABOUT ALIGNMENT AND OPPORTUNITY.
TOURISM IS NOT JUST ABOUT ATTRACTING VISITORS, IT'S ABOUT SUPPORTING LOCAL BUSINESSES, ENHANCING QUALITY OF LIFE FOR RESIDENTS, AND REINFORCING PLANO'S BROADER ECONOMIC DEVELOPMENT STRATEGY.
WHAT I'M PRESENTING TODAY IS A ROADMAP THAT ENSURES TOURISM GROWTH IS INTENTIONAL, SUSTAINABLE AND BENEFICIAL TO BOTH VISITORS AND THE COMMUNITY. THIS STRATEGY IS BUILT ON A COMPREHENSIVE AND HIGHLY ENGAGED PROCESS.
WE CONDUCTED MORE THAN 60 STAKEHOLDER INTERVIEWS ACROSS THE COMMUNITY.
WE ALSO EVALUATED PLANO'S ASSETS ON THE GROUND, FROM HOTELS AND RETAIL TO PARKS, SPORTS FACILITIES AND EVENT VENUES, AND REVIEWED CURRENT MARKETING EFFORTS. ALL OF THIS CULMINATES IN AN ACTION PLAN THAT IS BOTH DATA DRIVEN AND COMMUNITY INFORMED. THE VISION IS INTENTIONALLY AMBITIOUS BUT GROUNDED IN REALITY.
QUALITY OF LIFE AND EVOLVING IDENTITY. THIS IS NOT ABOUT BECOMING SOMETHING NEW.
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IT'S ABOUT ELEVATING WHAT PLANO ALREADY DOES WELL.TOURISM, WHEN DONE RIGHT, BECOMES A TOOL TO ENHANCE LIVABILITY, SUPPORT LOCAL BUSINESSES, AND CELEBRATE PLANO'S UNIQUE CHARACTER. THIS SLIDE OUTLINES.
IT THEN MOVES INTO STRATEGY DEVELOPMENT, FOLLOWED BY A COMPREHENSIVE SET OF RECOMMENDATIONS AND IMPORTANTLY, A DETAILED IMPLEMENTATION FRAMEWORK. A KEY POINT HERE IS THAT THIS IS NOT JUST A VISION DOCUMENT.
IT IS. IT IS DESIGNED TO BE IMPLEMENTABLE, MEASURABLE, AND ACTIONABLE.
THEY INCLUDE AFFLUENT SUBURBAN TRAVELERS, MULTI-GENERATIONAL FAMILIES, CULTURALLY ENGAGED VISITORS, AND YOUNGER, EXPERIENCED DRIVEN TRAVELERS. THESE SEGMENTS ALIGN DIRECTLY WITH PLANO'S EXISTING STRENGTHS.
THE STRATEGY RECOMMENDS MAINTAINING AND STRENGTHENING THESE CORE AUDIENCES.
IN ADDITION TO MAINTAINING YOUR CURRENT STRENGTHS.
THERE IS A CLEAR OPPORTUNITY TO EXPAND INTO NEW HIGH POTENTIAL SEGMENTS.
WHAT'S IMPORTANT IS THAT THESE ARE NOT ENTIRELY NEW MARKETS.
THIS IS WHERE TARGETED GROWTH CAN OCCUR. TO TRANSLATE THOSE MARKET OPPORTUNITIES INTO ACTION, WE'VE IDENTIFIED FIVE PRIORITY EXPERIENCE THEMES.
THESE INCLUDE FAMILY EXPERIENCES, CULTURAL AND CREATIVE PROGRAMING, CULINARY TOURISM, WELLNESS, AND REGIONAL GETAWAYS. THESE THEMES ARE CRITICAL BECAUSE THEY GUIDE BOTH MARKETING AND PRODUCT DEVELOPMENT, ENSURING THAT WHAT PLANO PROMOTES ALIGNS WITH WHAT VISITORS ARE ACTUALLY SEEKING.
THEY ALSO HELP UNIFY THE CITY'S DIVERSE ASSETS INTO A MORE COHESIVE VISITOR EXPERIENCE.
THIS STRATEGY IS ALSO GROUNDED IN BROADER TRAVEL TRENDS.
WE'RE SEEING STRONG GROWTH IN AREAS LIKE CULINARY TOURISM, WELLNESS TRAVEL AND EXPERIENTIAL TRAVEL WHERE VISITORS ARE SEEKING MEANINGFUL, AUTHENTIC EXPERIENCES. THERE'S ALSO INCREASING IMPORTANCE PLACED ON TECHNOLOGY, SUSTAINABILITY AND FLEXIBLE TRAVEL PATTERNS SUCH AS REMOTE WORK AND BLEISURE. PLANO IS WELL POSITIONED TO RESPOND TO THESE TRENDS, BUT DOING SO REQUIRES INTENTIONAL STRATEGY.
THE PROCESS RESULTED IN AND 34 SPECIFIC, ACTIONABLE RECOMMENDATIONS.
THESE ARE NOT ABSTRACT IDEAS. THEY'RE GROUNDED IN WHAT WE HEARD FROM THE COMMUNITY, WHAT THE DATA TELLS US, AND WHAT IS REALISTICALLY ACHIEVABLE FOR PLANO.
THESE 34 RECOMMENDATIONS THAT YOU SEE HERE ARE ORGANIZED INTO SEVEN STRATEGIC CATEGORIES.
THEY COVER EVERYTHING FROM INFRASTRUCTURE AND VISITOR EXPERIENCE TO ARTS AND CULTURE, WELLNESS, BRANDING, GOVERNANCE, AND COMMUNITY ENGAGEMENT.
IMPORTANTLY, THIS IS A BALANCED PORTFOLIO. SOME RECOMMENDATIONS ARE NEAR-TERM AND ACHIEVABLE, WHILE OTHERS ARE LONGER TERM AND MORE TRANSFORMATIONAL.
TOGETHER, THEY CREATE A COMPREHENSIVE APPROACH TO TOURISM DEVELOPMENT.
FOR INFRASTRUCTURE AND FACILITY DEVELOPMENT THE RECOMMENDATIONS FOCUS ON STRENGTHENING PLANO'S PHYSICAL FOUNDATION FOR TOURISM, EXPANDING CONVENTION CAPACITY, ADDING DISTINCTIVE BOUTIQUE LODGING AND LEVERAGING TRANSIT ORIENTED DEVELOPMENT TO CREATE MORE VIBRANT, CONNECTED DISTRICTS. AT THE SAME TIME, THEY EMPHASIZE ACTIVATING EXISTING ASSETS FROM CIVIC VENUES LIKE RED TAIL PAVILION
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TO PARKS AND TRAILS. SO PLANO CAN DELIVER HIGHER QUALITY EXPERIENCES, ATTRACT MORE OVERNIGHT VISITORS AND BETTER COMPETE FOR MEETINGS, EVENTS AND LEISURE TRAVEL. FOR VISITOR EXPERIENCE AND DESTINATION DISTRICT DEVELOPMENT.THE RECOMMENDATIONS FOCUS ON CREATING A MORE COHESIVE AND VIBRANT VISITOR EXPERIENCE BY STRENGTHENING DOWNTOWN PLANO AS A TRUE CULTURAL CORE, ESTABLISHING CLEARLY BRANDED DISTRICTS AND IMPROVING WALKABILITY AND CONNECTIVITY ACROSS THE CITY.
THEY ALSO ELEVATE PLANO'S EXPERIENTIAL APPEAL, PARTICULARLY THROUGH ITS GLOBAL CULINARY IDENTITY, FOOD AND BEVERAGE TRAILS AND MORE ACTIVE NIGHTLIFE, HELPING THE CITY ATTRACT NEW AUDIENCES, EXTEND VISITOR STAYS AND COMPETE MORE EFFECTIVELY IN THE REGIONAL MARKET.
FOR ARTS, CULTURE AND CREATIVE ECONOMY. THE RECOMMENDATIONS FOCUS ON STRENGTHENING PLANO'S ARTS AND CULTURAL ECOSYSTEM BY ESTABLISHING CENTRALIZED LEADERSHIP, ENCOURAGING ADAPTIVE RE-USE OF HISTORICAL ASSETS, AND SUPPORTING ARTISTS AND CREATIVE ENTREPRENEURS.
TOGETHER, THEY AIM TO ELEVATE PLANO'S CULTURAL IDENTITY, ANCHORED BY A SIGNATURE FESTIVAL OR MARQUEE EVENT, WHILE CREATING MORE DISTINCTIVE, AUTHENTIC EXPERIENCES THAT ATTRACT VISITORS AND ENRICH COMMUNITY LIFE.
FOR WELLNESS, SPORTS AND RECREATION. THE RECOMMENDATIONS POSITION PLANO TO EXPAND ITS APPEAL THROUGH WELLNESS, SPORTS AND OUTDOOR RECREATION BY DEVELOPING HIGH END WELLNESS EXPERIENCES, ENHANCING SPORTS FACILITIES AND INVESTING IN NICHE AND EMERGING ACTIVITIES. THEY ALSO EMPHASIZE ACTIVATING PLANO'S NATURAL ASSETS TO CONCRETE.
TO CREATE COMPELLING ECO TOURISM EXPERIENCES, DRIVING OVERNIGHT STAYS, ATTRACTING NEW VISITOR SEGMENTS AND REINFORCING THE CITY'S IDENTITY AS A HEALTHY, ACTIVE AND INNOVATIVE DESTINATION.
FOR BRANDING, MARKETING, MARKETING AND MESSAGING.
THE RECOMMENDATIONS FOCUS ON STRENGTHENING PLANO'S BRAND AND MARKETING EFFECTIVENESS BY REASSESSING ITS IDENTITY, ENHANCING DIGITAL PERFORMANCE, AND ALIGNING MESSAGING WITH HOW AND WHEN PEOPLE TRAVEL.
THEY ALSO EMPHASIZE USING TECHNOLOGY, VISITOR TOOLS AND TARGETED INTERNATIONAL OUTREACH TO IMPROVE DISCOVERABILITY, CREATE MORE CONNECTED VISITOR EXPERIENCES, AND CONVERGE, CONVERT INTEREST INTO OVERNIGHT STAYS.
FOR GOVERNANCE, PARTNERSHIPS AND WORKFORCE, THE RECOMMENDATIONS FOCUS ON STRENGTHENING GOVERNANCE AND PARTNERSHIPS BY BETTER INTEGRATING TOURISM WITH ECONOMIC DEVELOPMENT, FOSTERING REGIONAL COLLABORATION, AND ESTABLISHING ONGOING LEADERSHIP AND STAKEHOLDER ALIGNMENT.
THEY ALSO PRIORITIZE BUILDING LONG TERM CAPACITY THROUGH WORKFORCE DEVELOPMENT AND AN INNOVATION FUND, ENSURING PLANO CAN CONTINUOUSLY EVOLVE, EVOLVE ITS TOURISM OFFERINGS AND SUSTAIN, SUSTAINED GROWTH OVER TIME.
LAST FOR COMMUNITY INCLUSION AND STEWARDSHIP, THE RECOMMENDATIONS FOCUS ON BUILDING A MORE INCLUSIVE, SUSTAINABLE AND COMMUNITY DRIVEN TOURISM MODEL BY INVESTING IN WORKFORCE DEVELOPMENT, SUPPORTING INNOVATION AND IMPROVING ACCESSIBILITY FOR ALL VISITORS. THEY ALSO EMPHASIZE ENCOURAGING RESIDENTS AS AMBASSADORS, ENGAGING RESIDENTS AS AMBASSADORS, EMBEDDING SUSTAINABILITY INTO TOURISM PRACTICES, AND USING TRANSPARENT DATA AND PERFORMANCE TRACKING TO ENSURE LONG TERM ACCOUNTABILITY AND CONTINUOUS IMPROVEMENT. EACH RECOMMENDATION IS SUPPORTED BY A DETAILED ACTION PLAN THAT INCLUDES A CLEAR GOAL, DEFINED STEPS, PERFORMANCE METRICS, RESPONSIBLE PARTIES, TIMELINES, AND COST CONSIDERATIONS. THIS LEVEL OF DETAIL ENSURES THAT THE STRATEGY CAN MOVE FROM CONCEPT TO EXECUTION, AND THAT PROGRESS CAN BE TRACKED AND MEASURED OVER TIME.
TO HELP PRIORITIZE IMPLEMENTATION, WE DEVELOPED A STRUCTURED EVALUATION FRAMEWORK.
IT ALSO CONSIDERS ELEMENTS THAT ARE INCREASINGLY IMPORTANT, LIKE CULTURAL VALUE, SEASONALITY,
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AND SUSTAINABILITY. THIS ENSURES THAT DECISIONS ARE NOT JUST STRATEGIC BUT ALSO BALANCED AND RESPONSIBLE.AS WE MOVE FORWARD. AS WE MOVE FORWARD, THE FOCUS SHIFTS TO IMPLEMENTATION.
THAT BEGINS WITH IDENTIFYING QUICK WINS, INITIATIVES THAT CAN BE ADVANCED IN THE NEAR TERM.
THIS ALSO INCLUDES ALIGNING THE STRATEGY WITH THE CITY'S BUDGETING PROCESS, CONTINUING TO ENGAGE RESIDENTS, AND DEVELOPING SPECIFIC PROGRAMS TIED TO PRIORITY EXPERIENCE THEMES.
I'LL PAUSE HERE AND OPEN IT UP TO QUESTIONS, COMMENTS AND DISCUSSIONS.
THERE'S A LOT TO DIGEST WITH COUNCIL MEMBER LAVINE. THANK YOU. LOOKS LIKE A VERY THOROUGH EXAMINATION.
WILL WE BE GETTING THIS DOCUMENT HERE? YES. BECAUSE I THINK TO GIVE YOU FEEDBACK ON SOME OF THIS.
I THINK WE NEED A LITTLE WHILE TO DIGEST IT. YEAH.
AGREE. YEAH. DEPUTY MAYOR. YES. THANK YOU MAYOR.
AGAIN, GREAT PRESENTATION. THERE IS QUITE A BIT THERE TO DIGEST.
ONE OF THE CONCERNS I HAD HERE AND YOU SAID YOU HAD SOME OUTREACH ON THIS IS THERE'S A CERTAIN SECTOR WITHIN THE COMMUNITY BELIEVES PLANO IS STILL A SLEEPY LITTLE TOWN, YOU KNOW? AND PARTICULARLY WHERE I'M CONCERNED ABOUT THIS IS WHEN WE.
ONE OF YOUR POINTS YOU BROUGHT UP WITH REGARDS TO CULTURE WAS HAVING MUSIC FESTIVALS, ETC.
OF THE LIKE. AND I, IT'S KIND OF LIKE IF YOU'RE WANTING TO DRAW THAT TYPE OF, I MEAN, WE GOT CERTAIN POCKETS WHERE THAT WILL WORK, SUCH AS WHAT YOU PRESENT RIGHT HERE ON GRANITE PARK, ALSO DOWNTOWN.
YOU KNOW, WE NEED TO EXPAND THIS TO MAKE IT INCLUSIVE TO EVERYBODY WITHIN OUR 72MI².
ABOUT HOW OUR CITIZENS WHO STILL BELIEVE IT'S A SLEEPY LITTLE COMMUNITY.
DO YOU THINK THEY'LL BE DISTURBED BY ANY OF THE TRAFFIC, BY THE NOISE? I MEAN, IT'S ALMOST LIKE A CONFLICT HERE. I KNOW WE'RE NO LONGER THAT BEDROOM COMMUNITY AND WE'RE STILL TRYING TO STAY VIBRANT, BUT DID YOU GET ANY FEEDBACK ON THAT WHEN YOU DID YOUR OUTREACH? YEAH, ABSOLUTELY. I THINK THE MESSAGE THAT WE HEARD LOUD AND CLEAR IS WHAT YOU DO IN THIS TOURISM GROWTH STRATEGY, FIRST OF ALL, AND TO THE HIGHEST DEGREE HAS TO BE CONSISTENT WITH THE COMMUNITY VALUES INHERENT IN PLANO.
THAT'S WHERE IT STARTS. SO A MUSIC FESTIVAL OR, OR ANY OTHER EVENT OF THAT NATURE NEEDS TO BE SORT OF EVOLVE FROM PLANO'S OWN DNA. THEN WITH SUCCESS.
THAT WAS FRONT AND CENTER. ALL RIGHT. GREAT. THEN WHEN WE TIE IN TO WELLNESS TOURISM I SEE A LOT OF WELLNESS FACILITIES INDIVIDUALLY LOCATED THROUGHOUT THE COMMUNITY AND SEVERAL WITH REGARDS TO RIBBON CUTTINGS.
BUT WAS THERE ANY TYPE OF STRATEGY ON HOW WE CAN COORDINATE ALL THESE WELLNESS CENTERS TO PRESENT THAT AS PART OF OUR TOURISM PACKAGE TO SAY, COME TO PLANO, WE CAN HAVE AROMATHERAPY THERAPY HERE.
YOU CAN HAVE WHATEVER ELSE IS HAPPENING THERE.
IS THAT WHAT YOU WERE THINKING ABOUT? OR WHAT TYPE OF APPROACH ARE WE GOING TO BE LOOKING AT? ONE IS IT'S A PROMOTIONAL ISSUE, SORT OF PACKAGING ALL OF THOSE ACTIVITIES AND EXPERIENCES TOGETHER.
SO PLANO BECOMES KNOWN AS THE CENTER FOR WELLNESS AND.
AND SECONDLY, FROM A PRODUCT DEVELOPMENT EXPERIENCE, ECONOMIC DEVELOPMENT OPPORTUNITY, LOOKING AT WHERE ARE THE GAPS? WHERE ARE THE, WHERE ARE THE TRENDS MOVING FOR WELLNESS, WHETHER IT'S, YOU KNOW, AS YOU SAY,
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AROMATHERAPY OR MASSAGE THERAPY OR, YOU KNOW, THERE'S, THERE'S AN ENDLESS LIST OF ACTIVITIES AND EXPERIENCES THAT ARE SORT OF DRIVING THIS SEGMENT OF THE TOURISM INDUSTRY AND MAKING SURE THAT, YOU KNOW, WE HAVE THOSE SOURCES, THOSE RESOURCES TO DELIVER ON THOSE THAT POTENTIAL AT THE SAME TIME AS RAISING THE VISIBILITY OF WHAT WE DO HAVE. OKAY. I ALMOST SORT OF SEE THIS AS SOMETHING AS A PAMPHLET.WELL, I THINK, I THINK WE'D ALSO INCLUDE, YOU KNOW, CREATING 5K, 10KS BIKE, YOU KNOW, REALLY DRAW PEOPLE IN. EXACTLY. WELL THANK YOU.
I GOT YOU. YOU'RE ON. [LAUGHTER] THANK YOU FOR YOUR PRESENTATION.
I APPRECIATE ALL THE TIME THAT YOU PUT INTO THIS.
I'M NOT SURE IF I MISSED IT OR NOT, BUT I WAS QUITE INTERESTED IN THE WAY YOU MEASURE THE SUCCESS AND THE AREAS FOR GROWTH AS IT RELATES TO TOURISM HERE IN PLANO. DID YOU HAVE IN MIND WHERE THIS WOULD BE HOUSED AND WHO WOULD COLLECT THIS DATA? WELL, NATURALLY, THE ANALYSIS AND THE PERFORMANCE MEASUREMENT OF TOURISM ACTIVITIES USUALLY RESIDES WITH THE DMO, THE DESTINATION MARKETING AND MANAGEMENT ORGANIZATION, WHICH WOULD BE VISIT PLANO.
BUT THERE ARE SOME, YOU KNOW, THERE ARE DEFINITELY SOME MEASURES OF ECONOMIC IMPACT MEASURES OF, OF TRAFFIC MEASURES OF RESIDENT FEEDBACK THAT BELONGS IN OTHER AREAS OF A CITY OR COMMUNITY GOVERNMENT. SO IT IS A SORT OF VILLAGE ACTIVITY, TAKING EVERYONE INTO CONSIDERATION AND MAKING SURE THAT WE HAVE IDENTIFIED THOSE PLACES, THOSE KPIS AND, AND HOW THAT PERFORMANCE WILL HELP THIS STRATEGY EVOLVE AND MOVE FORWARD. SO IT IS A IT'S A BIG JOB IN AND OF ITSELF.
THANK YOU. ALL RIGHT. WELL THANK YOU SO MUCH.
OUR GOAL IS TO COME BACK MAYBE SIX MONTHS, EIGHT MONTHS FROM NOW, AND GIVE YOU KIND OF A STATUS UPDATE OF THE SUCCESSES THAT WE'VE DONE AND ALL OF THE ACCOMPLISHMENTS THAT HAVE HAPPENED. THIS IS A 20 PLUS YEAR PLAN THAT WAS PUT IN FRONT OF YOU.
[LAUGHTER] SURE. OKAY. ALL RIGHT. THANK YOU THANK YOU. ALL RIGHT. OUR NEXT ITEM IS THE ITEM 3.
DISCUSSION AND DIRECTION REGARDING THE ARTS SUBCOMMITTEE.
ANDREW, IF YOU'LL KICK US OFF. ABSOLUTELY GOOD EVENING, MAYOR AND COUNCIL. ANDREW FORTUNE, DIRECTOR OF POLICY AND GOVERNMENT RELATIONS. YOU AS THE BODY AS JUST AS A REFRESHER FOR THE COMMUNITY, TASKED TWO MEMBERS TO COME AND COLLABORATE WITH STAFF.
WE HAD REPRESENTATIVES FROM ACROSS THE ORGANIZATION AND WE'VE WORKED FOR MANY MONTHS NOW ON REVIEWING OUR EXISTING ARTS PLAN AND GRANT PROCESS. THE GENERAL DIRECTION WAS TO EVALUATE EVENTS BASED PROCESS, IDEALLY DOING A PHASED IN APPROACH TO AVOID HARSH IMPACTS WITHIN THE FIRST YEAR OF IMPLEMENTATION. WE WERE LOOKING TO STANDARDIZE THE PROGRAM AND THE PROCESSES AS WELL TO ENSURE THAT WE MAINTAINED HOT TAX ALIGNMENT.
AND WE WANTED TO PROVIDE OPPORTUNITIES TO GROW THE ARTS IN PLANO.
SO RUNNING THROUGH THIS, I WANT TO JUST GIVE A BRIEF HIGHLIGHT OF SOME OF THE RECOMMENDATIONS, AND THEN I'LL TURN IT OVER TO BOTH OF OUR COUNCIL LIAISONS.
WE ARE LOOKING AT PUBLIC AUDIENCE BASED EVENTS AGAIN.
PERFORMANCE, EXHIBITS ETC. HAVING DEFINED START AND END DATES HAS TO BE WITHIN PLANO.
THIS IS NOT MEANT TO YOU KNOW, ACCOMMODATE THINGS, YOU KNOW, CONFLICTING DATES OR PREFERRED DATES.
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BUT TRULY, IF THERE'S STAGE SPACE IS NOT AVAILABLE, WE WANT TO MAKE SURE THAT WE ACCOMMODATE THAT.WE ARE LOOKING TO CHANGE THE FORMAT TO HAVE ONE CONTRACT PER ORGANIZATION.
NOW, I DON'T WANT THE COMMUNITY TO TO MISTAKE THIS.
AN EVENT COULD ALSO INCLUDE A SERIES. SO IF YOU HAVE A 3-WEEK PRODUCTION OF THE NUTCRACKER, FOR INSTANCE, OR SCROOGE, THAT WOULD BE CONSIDERED ONE EVENT FUNDING CAPS THE ORGANIZATION.
AGAIN, THIS GOAL FROM THIS GROUP HAS BEEN TO GROW THE ARTS.
AND SO WE'RE LOOKING AT OUR EXISTING FUNDING CAP, WHICH CURRENTLY SITS AT $1.5 MILLION.
AND NO ORGANIZATION WOULD RECEIVE MORE THAN 35% OF THAT TOTAL FUNDING AMOUNT.
WE'RE LOOKING TO PHASE IN OVER TIME, A REDUCTION TO HOPEFULLY SPREAD OUT MORE OF THOSE FUNDS.
AND SO THE THOUGHT PROCESS THERE IS SOME OF THESE GROUPS ARE SMALLER. THEY MAY NOT HAVE CAPACITY, BUT STAFF WORKS VERY CLOSELY WITH THE CULTURAL ARTS COMMISSION TO ENSURE COMPLIANCE AND REGULAR REPORTING AND RECEIPTS.
THE GOAL IS AS WELL FOR THESE ORGANIZATIONS TO HAVE SKIN IN THE GAME.
SO WE'RE GOING TO PROVIDE 50%, BUT AT THE END OF THE YEAR, THERE IS A TRUE UP.
AS I'VE MENTIONED, WE'VE. 10 APPLICATIONS ALLOWED IN THE EVENT SERIES.
WE ARE REALLY LOOKING FOR SOME OF THESE THINGS TO FOCUS ON THE ARTS.
ONE OF THE RECOMMENDATIONS TO HELP MITIGATE WITHIN THE FIRST YEAR IS A PLUS OR MINUS 25% CAP.
SO WITH THAT, IT'S A BRIEF HIGH LEVEL OVERVIEW.
I HAVE KAREN HERE WITH OUR LIAISON TO THE STAFF LIAISON TO THE CULTURAL ARTS COMMISSION AND MYSELF TO ANSWER DETAILS, BUT I'D LOVE TO TURN IT OVER TO BOTH COUNCIL MEMBERS FOR THEIR THOUGHTS. THANK YOU ANDREW.
AS WE GET STARTED ON THIS DISCUSSION, MAYOR AND COUNCIL, THANK YOU SO MUCH FOR PUTTING THIS SUBCOMMITTEE TOGETHER TO ALLOW THE DEPARTMENTS OF THE CITY TO COME TOGETHER AND REALLY ADDRESS AND RE-ENVISION THE NOTION OF OUR CULTURAL ARTS FUNDING HERE WITHIN THE CITY OF PLANO.
AND REALLY TOOK A LOOK AT HOW WE'RE DOING IT TOO.
AND WE FEEL ALIGNED ON THIS COMMITTEE OF SHIFTING TO ADVANCE BASED FUNDING.
FURTHERING CULTURAL ARTS AND ALLOWING MEASURABLE PUBLIC BENEFIT AND, AND REALLY JUST BEING MORE TRANSPARENT AND EQUITABLE TO GROW THE ARTS HERE IN PLANO. SO COUNCIL MEMBER LAVINE, I'LL LET YOU ADD TO THAT IF YOU'D LIKE.
THANK YOU COUNCIL MEMBER DOWNS. I, I WANT TO JUST ADD THAT WE REALIZE THAT THERE WILL BE SOME EXTRA EFFORT THAT'S REQUIRED BY SOME OF THE ARTS GROUPS AS THEY PREPARE A, JUST ANOTHER FORMAT FOR PRODUCING THEIR GRANT APPLICATION. AND AS ANDREW WAS SAYING WE'VE PUT CERTAIN CAPS AND SUCH ON THE DOWNSIDE AND THE UPSIDE SO THAT WE CAN MAKE SURE THAT NO ONE ARTS ORGANIZATION LOSES A VERY SIGNIFICANT AMOUNT OF FUNDING THROUGH THIS SHIFT, ESPECIALLY IN THE FIRST YEARS WHILE THINGS ARE BEING TAKEN INTO ACCOUNT AND CHANGES ARE BEING MADE.
I ALSO WANT TO SAY THAT THERE'LL BE OTHER THINGS THAT'LL BE GOING ON DURING THIS TIME.
WE'LL BE DOING EVALUATION OF VENUES. THAT'S GOING TO BE IMPORTANT BECAUSE A LOT OF THESE OPPORTUNITIES FOR OUR ARTS ORGANIZATIONS TO GROW AND FLOURISH ARE GOING TO REQUIRE ADDITIONAL VENUES AND A REALIGNMENT OF HOW THOSE VENUES MAY BE USED SO THAT WE'RE GETTING BETTER USE OUT OF VENUES LIKE THE COURTYARD. WE HAVE ORGANIZATIONS THAT DON'T REALLY UTILIZE ALL 300 AND SOME ODD SEATS THERE.
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THEY NEED SMALLER VENUES. AND THEN WE HAVE OTHER ORGANIZATIONS THAT NEED LARGER VENUES.AND THEY'RE RIGHT NOW CAPPED OUT AT, AT THE LIMITATIONS OF, SAY THE SAINT ANDREWS AND SUCH.
SO WE'RE GOING TO BE LOOKING AT ALL OF THAT AND I THINK THERE'LL BE ADDITIONAL INVOLVEMENT AND INFORMATION THAT WE CAN PROVIDE TO THE COUNCIL AS THIS MOVES FORWARD. MAYOR PRO TEM SO LET ME UNDERSTAND IN GENERAL, AT THIS POINT, WE ARE TRANSITIONING FROM GRANTS PROVIDED BY ORGANIZATION TO GRANTS FOR EVENTS PER ORGANIZATION, AM I? ANDREW, WOULD YOU LIKE TO TAKE THAT? YOU COULD PROBABLY SAY THIS MUCH CLEANER THAN I COULD.
NO, ABSOLUTELY. SO OUR CURRENT PROCESS, JUST AS A REFRESHER FOR EVERYONE WE CURRENTLY AWARD FUNDING BASED ON THE EXPENSES THAT AN ORGANIZATION HAS INCURRED TO FURTHER, YOU KNOW, HEADS AND BEDS AND THE ARTS IN PLANO FROM THE PREVIOUS YEAR, WE ARE LOOKING TO SHIFT TO PURELY FUNDING EVENTS.
SO THEY WOULD. SO THESE ORGANIZATIONS WOULD PRESENT AN APPLICATION BASED ON EVENT SPECIFIC LIKE BALLOON FESTIVAL OR HFS OR? CORRECT. AND THEN NOT REALLY ABOUT WHAT THIS ENTIRE ORGANIZATION HAS EXPENDED. I MEAN, IS THAT HOW WE USED TO DO IT? YES. SO IT, AS I MENTIONED, IT'S, IT USED TO BE, YOU KNOW, IF AN ORGANIZATION SPENT $1 MILLION LAST YEAR THAT WOULD BE FACTORED INTO THE FORMULA IN WHAT WAS POTENTIALLY AWARDED TO THAT ORGANIZATION BASED ON WHAT THEY WERE DOING TO FURTHER THE ARTS AND HEADS AND BEDS IN PLANO.
AND SO AN ORGANIZATION, AS I MENTIONED, MIGHT DO OF THEIR 10 APPLICATIONS, ONE APPLICATION MAY BE A 3-WEEK PRODUCTION OF SCROOGE OR PERHAPS THEY'RE GOING TO DO A FESTIVAL DOWNTOWN, BUT THIS ALSO WILL OPEN UP CAPACITY AND BE AN OPPORTUNITY FOR EMERGING ARTISTS, FOR OPPORTUNITIES THAT WANT TO COME TO PLANO THAT ARE NEW.
YEAH, I ABSOLUTELY LOVE THAT IDEA. I ALWAYS BELIEVE THAT WE NEED TO SPREAD OUT THE FUNDS THAT WE HAVE TO ENCOURAGE SMALLER OR DEVELOPING ORGANIZATIONS WHO WANT TO PARTICIPATE IN PLANO, BUT THEY'RE JUST TOO SMALL.
SO YES, I ABSOLUTELY SUPPORT THAT DIRECTION. OKAY.
CAN I JUST I THINK THIS WILL ALSO GIVE US AN OPPORTUNITY TO BRING IN MORE ADULT ORIENTED PROFESSIONAL THEATER.
AND BY PROFESSIONAL, I MEAN THINGS LIKE THE REPERTORY COUNCIL, REPERTORY THEATER.
AND I THINK THAT THAT'S GOING TO ENABLE US TO NOT JUST GET IN THOSE SMALLER GROUPS, BUT MAYBE SOME LARGER GROUPS, TOO SO I JUST WANT A LITTLE CLARITY HERE WITH REGARDS TO THE FUNDING.
DOES THAT FUNDING ALSO INCLUDE IN-KIND SERVICES OR ARE WE STRICTLY TALKING ABOUT THE REAL DOLLARS PERSPECTIVE ON THIS? SO WE PARSED OUT SOME OF THE IN-KIND DONATIONS.
WE REALLY ARE LOOKING FOR THESE ORGANIZATIONS TO, AS I MENTIONED, HAVE SKIN IN THE GAME.
NOW AS WE LOOK THROUGH SOME OF THESE, THERE MAY BE SOME OPPORTUNITIES FOR US TO LOOK AT WHEN YOU LOOK AT EVENT RENTALS AND THINGS THAT COUNCIL MEMBERS, ANYTHING ELSE TO ADD ON, ON THAT? SO DEPUTY MAYOR PRO TEM SO ONE OF THE THINGS WE TALKED ABOUT A LOT IS THIS COMMITTEE IS, THE NOTION OF EQUITY. SO WE HAVE SOME ORGANIZATIONS THAT MIGHT BE IN A CITY FACILITY RIGHT NOW.
SO, SO THAT THERE WAS THE OPPORTUNITY TO SPREAD THAT DOLLARS OUT FURTHER.
SO WE ARE LOOKING INTO THAT AND WE DO RECOMMEND DOING THAT.
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FIRE AND RESCUE, ENORMOUS SUPPORT. AND THE POLICE DEPARTMENT ALSO ENORMOUS SUPPORT.SO THAT'S WHAT I WAS TRYING TO GET AT BECAUSE WE'LL HAVE SOME MORE LIKE THE INTERNATIONAL FESTIVAL.
SO THAT'S WHY I'M JUST TRYING TO KIND OF GET AN UNDERSTANDING OF HOW WE WERE GOING TO MANAGE THIS, THIS FUNDING, WHEN WE'RE TRYING TO BRING IN MORE SMALLER VENUES.
AND THOSE ARE BIG AND EVERYBODY SEES THOSE. BUT I ENCOURAGE BRINGING A SMALL ARTIST IN.
SEE HOW WE WERE GOING TO FUND THAT PART. AND I SHOULD ALSO NOTE THAT BOTH COUNCIL MEMBERS AND STAFF ARE GOING TO BE PRESENTING TO THE CULTURAL ARTS COMMISSION AND PROVIDE THAT OPPORTUNITY TO THE GROUP AND THE ARTS GROUPS TO COME IN AND DO A Q&A AND REALLY DIVE INTO THOSE DETAILS AND RECEIVE FEEDBACK.
HOW MUCH TO GIVE TO WHATEVER ORGANIZATION APPLIES FOR THIS.
SO I THINK THAT WOULD HELP US SEE AND UNDERSTAND EXACTLY HOW THIS WORKS.
PERHAPS MAYBE AT A LATER TIME, THAT PICTURE CAN BE PAINTED FOR US.
SURE AND, YOU KNOW, TO ILLUSTRATE THAT, JUST BRIEFLY, AS WE MENTIONED, WE HAD CAPS AND THINGS THAT ARE SET INTO PLACE.
THEY LARGELY MIRROR WHAT WE HAVE TODAY. THE SHIFT REALLY IS ON THE EVENT SIDE.
AND SO YOU KNOW, EVERY ORGANIZATION WOULD BE ELIGIBLE IN THE FIRST YEAR TO APPLY FOR UP TO, I THINK IT'S $375,000. IT'S THE 35% OF $1.5 MILLION.
NOW, THAT DOESN'T MEAN EVERY ORGANIZATION IS GOING TO PUT ON EVENTS THAT WOULD GET THEM THERE, RIGHT? AND ONE MITIGATING FACTOR THAT WE DID TO THE COUNCIL MEMBERS POINT ABOUT A GROUP, PERHAPS THAT THE CITY IS COVERING THEIR RENT TODAY.
WHAT WE WERE LOOKING AT DOING IS DEDUCTING IT FROM THE 375.
SO THERE'S NOT A TRUE FINANCIAL HIT, BUT IT DOES PROVIDE SOME MORE EQUITY.
WE WERE NOT PREPARED TO BRING THAT TO YOU FORWARD TONIGHT.
INSTEAD, WE WERE SEEKING DIRECTION ON WHETHER OR NOT THE DIRECTION WE WERE GOING WAS WHAT COUNCIL WANTED OVERALL, AND IF IN FACT IT WAS, THEN AS WE SEEK ADDITIONAL FEEDBACK AND INFORMATION, THE NUMBERS ARE DONE.
WE JUST WANTED TO MAKE SURE WE WERE ON THE RIGHT TRACK.
ALL RIGHT. YOU'RE SO, MAYOR AND COUNCIL THIS IS OBVIOUSLY BUDGET SEASON AND IS IMPACTFUL TO SOME OF OUR COMMUNITY GROUPS.
AND I SEE HEAD NODS THAT I THINK FOLKS ARE SUPPORTIVE OF THAT, BUT THEY WANT ADDITIONAL DETAIL ON THE FORMULAS AND OTHER ELEMENTS TO, TO COME BACK TO COUNCIL AS WELL. IS THAT CORRECT? YEP. ALL RIGHT. WE'LL MOVE FORWARD. ALL RIGHT.
THANK YOU. NEXT ITEM. ITEM 4 CONSENT AND REGULAR AGENDAS.
DOES ANY COUNCIL MEMBER HAVE ANY ITEM THEY'D LIKE TO REMOVE? NEXT ITEM IS COUNCIL ITEMS FOR DISCUSSION AND ACTION ON FUTURE AGENDA ITEMS. ANY IN SPECIFIC? IF NOT, WE WILL TAKE A RECESS AND RETURN IN THREE MINUTES.
THANK YOU.
* This transcript was compiled from uncorrected Closed Captioning.